Suzuki — "The Extension"

This playful-yet-polished ad marked Suzuki South Africa’s first venture into AI-generated TV commercial content. Tasked with launching a limited-time promo for the new Suzuki Swift and Fronx, I led the end-to-end creation of a campaign spot that blends brand humor, AI realism, and showroom-level accuracy — all under the banner of “The Extension.”

Working with a global automotive brand meant zero tolerance for visual inaccuracies. Every frame had to maintain precise car model proportions, angles, lighting, and branding continuity, while also integrating AI-generated human characters who could pass as part of a traditional production pipeline.

To meet the brief:

• I used Runway Gen-4 with reference prompts to achieve shot-to-shot consistency across vehicle forms and human characters.

• Developed and refined style frames in Midjourney to match the brand’s aesthetic expectations.

• Scripted and produced a tone-perfect voiceover and sound design using ElevenLabs, aligning the cadence and energy to Suzuki’s retail brand tone.

• The spot successfully launched across digital channels and dealership sales floors, offering a new production model for AI-enhanced automotive ads.

• Maintained model-accurate continuity across wide, profile, and interior angles — a key benchmark for automotive visuals.

• Helped position CMH Suzuki Ballito as a forward-thinking dealer embracing next-gen creative.

This project demonstrates how AI workflows can meet real-world brand standards, even in demanding industries like automotive. As a personal showpiece, this video showcases my ability to lead high-stakes campaigns, create cost-effective alternatives to traditional shoots, and integrate visual storytelling with performance-driven messaging.

“Aiconoclast really nailed the brief and understood what we were looking for, impressing us from the first pitch meeting and continuing right through the whole production process. Thank you Mike — you delivered a tight video on a tighter deadline!”