Skin Renewal: D-Panthenol Cream with Aloe Vera

For the global launch of The Jockey Room (a first-of-its-kind platform offering horse-racing predictions and insights from seasoned, licensed jockeys), I directed a cinematic campaign video designed to capture the heart and heritage of horse racing while positioning the platform as a modern innovation in betting intelligence.

Inspired by films like Seabiscuit and Secretariat, the ad creates an emotional bridge between legacy and technology. It romanticises the intuitive artistry of the jockey — not just as a competitor, but as the true authority — and invites viewers to value hands-on wisdom over speculation.

Animating highly specific, believable horse movement sequences using AI posed a major challenge. I solved this by sourcing realistic stock footage and crafting hybrid motion scenes, combining Runway Gen-3’s capabilities with reference-driven shots to maintain continuity and realism.

• Runway Gen-3 was used to enhance and stylize equine and character shots with cinematic consistency.

• Midjourney provided era-evocative art direction and lighting references.

• ElevenLabs handled nuanced and layered ambient sound design.

• Suno generated a custom, emotionally resonant score, reinforcing the ad’s nostalgic yet authoritative tone.

• Launched as the platform’s hero brand asset, introducing its value proposition with emotional clarity.

• Praised for its authentic tone and high production value, helping to position The Jockey Room as both innovative and rooted in tradition.

• Opened the door for content-driven engagement with a traditionally skeptical audience of bettors and racing fans.

This project demonstrates my ability to tell emotionally rich, brand-aligned stories using AI tools, even in complex, movement-heavy formats. It reflects deep attention to tone, pacing, and audience trust-building — all core skills when designing creative work that resonates and scales across platforms. The ad also reflects my own design principles: storytelling, craft, and modern creative leadership at the intersection of tradition and technology.